I have to admit I thought this was a media joke. After struggling using Yahoo’s technology for year’s Yahoo Japan made the announcement to switch search over to Google.
Google Japan moving to Roppongi Hills
July 19, 2010 By
Google Japan will be moving locations at the end of the month. Currently Google Japan is headquartered in Shibuya in the same building as notable tech companies like Mixi & Omniture (I believe they are both still there). Google will move to a larger location in Roppongi Hills. Of course during this move we can’t really get a lot of customer support but our SEM campaigns will be fine.
Google Content Network becomes Google Display Network
July 8, 2010 By
Google has announced that the Google Adwords Content Network has now become the Google Display Network. In Asia most search marketers upon hearing this news will probably say to themselves “Oh yeah it can handle image ads” & go back to having media reps handle display within specialized networks.
Even though my job function is Paid Search this year I have gotten more familiar with Display advertising. Google as a whole is a bit hands off & ad agencies make Google the bulk of it’s money. The Display networks in Japan do have very good sites in the networks & offer really good support to agencies.
I think the renaming doesn’t make sense currently unless they are about to integrate DFA more into the Adwords Content system. I think it would have been fine for Google to just have Google Display Network & Google Content Network.