Google has announced that the Google Adwords Content Network has now become the Google Display Network. In Asia most search marketers upon hearing this news will probably say to themselves “Oh yeah it can handle image ads” & go back to having media reps handle display within specialized networks.
Even though my job function is Paid Search this year I have gotten more familiar with Display advertising. Google as a whole is a bit hands off & ad agencies make Google the bulk of it’s money. The Display networks in Japan do have very good sites in the networks & offer really good support to agencies.
I think the renaming doesn’t make sense currently unless they are about to integrate DFA more into the Adwords Content system. I think it would have been fine for Google to just have Google Display Network & Google Content Network.
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