Breaking News: Naver to replace Overture Korea

August 31, 2010 By
NaverLogo

Today August 31st 2010 Naver one of the 2 largest search engines in Korea has announced that they will replace Overture search advertising platform Panama with their own NHN Business Platform (NBP).

Being at anAgency in Japan working on both the Japanese & Korean market I figured that once Japan left using the Yahoo platform Korea’s search engines Daum & Naver will follow. The Microsoft Ad Technology isn’t tested in Japan or Korea yet. Bing didn’t even serve it’s own ads in Japan. I predict we will hear an announcement like this from Daum soon too.

Source: http://news.mk.co.kr/english/newsRead.php?rss=Y&sc=30800011&year=2010&no=469708

Filed Under: General

Yahoo Japan Site Explorer back online

August 13, 2010 By

Only after a week Yahoo Japan Site Explorer is back online & out of maintenance mode. This is one of the possible reasons why Yahoo Japan has an argument with Yahoo Inc. (US). Their timing sucks. No other way of saying it. A week long maintenance of an important SEO tool, then it comes out of maintenance right at the beginning of the summer holiday. Hello we’re on vacation now & most people servicing their clients wanted to use the tool before the summer holiday.

Yahoo Japan knows this, we in Tokyo know this, it’s those who control the technology who sometimes don’t understand. During this time I had a chance to look over the US version & see it can accept mobile sitemaps. That’s cool. The Japanese version though is 100 IDN Domain compatible.

Filed Under: Yahoo, Yahoo Japan Tagged With:

Yahoo Japan & Google after a week

August 7, 2010 By
YahooJapanLogo

Ok it’s not a week yet but I got a chance to meet up with Yahoo reps this week twice. Since my job is paid search we got a chance to ask our team of reps that come by the office “Ok so what’s going on”.

You can be assured that the systems Yahoo & Google use for advertising will be separate.

Most likely on the outside things will look the same but the core technology backend for Yahoo will change.

The products & services sold by Yahoo & Google will remain seperate.

What exactly will change is not to be determined yet. Mobile search which was mainly built in Japan also has the potential to use the Google technology.

For those of us in Digital & Search Marketing in Tokyo. Most of us love the Yahoo Japan guys. We like Google too, but everyone knows that Yahoo Japan has a great team of diligent hardworking ladies & men that really support agencies to the fullest.  With the companies both in Roppongi now people around town say that both teams might worry about each other selling the same product but the products & services offered are completely different. Google’s team can’t handle servicing the smaller & mid sized business’ in Japan. Yahoo Japan can. It’s just a fact.

Filed Under: Google, Google Japan, Japan, Yahoo, Yahoo Japan Tagged With: ,

What’s going on Yahoo?

August 4, 2010 By

I guess since announcing that Yahoo Japan is going to be moving over to Google’s search technology Yahoo US doesn’t have to be careful about maintenance planning & such. Immediately after the announcement from Tuesday afternoon Japan time until about Thursday morning we couldn’t see any new stats in Yahoo Search management’s interface. The system was still working we just couldn’t see how we were spending on client’s accounts. At the end of the month having this outage is just plain bad.

For the last two or three days Yahoo Japan’s Site Explorer is also in maintenance mode. Is it being updated, scrapped, are we wasting our time using it at all? It’s going to be rocky for companies this year. Technology, especially major technology platforms like this will certainly bring problems.

Filed Under: Yahoo, Yahoo Japan