Ok it’s not a week yet but I got a chance to meet up with Yahoo reps this week twice. Since my job is paid search we got a chance to ask our team of reps that come by the office “Ok so what’s going on”.
You can be assured that the systems Yahoo & Google use for advertising will be separate.
Most likely on the outside things will look the same but the core technology backend for Yahoo will change.
The products & services sold by Yahoo & Google will remain seperate.
What exactly will change is not to be determined yet. Mobile search which was mainly built in Japan also has the potential to use the Google technology.
For those of us in Digital & Search Marketing in Tokyo. Most of us love the Yahoo Japan guys. We like Google too, but everyone knows that Yahoo Japan has a great team of diligent hardworking ladies & men that really support agencies to the fullest. With the companies both in Roppongi now people around town say that both teams might worry about each other selling the same product but the products & services offered are completely different. Google’s team can’t handle servicing the smaller & mid sized business’ in Japan. Yahoo Japan can. It’s just a fact.
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