Breaking News: Naver to replace Overture Korea

August 31, 2010 By

Today August 31st 2010 Naver one of the 2 largest search engines in Korea has announced that they will replace Overture search advertising platform Panama with their own NHN Business Platform (NBP).

Being at anAgency in Japan working on both the Japanese & Korean market I figured that once Japan left using the Yahoo platform Korea’s search engines Daum & Naver will follow. The Microsoft Ad Technology isn’t tested in Japan or Korea yet. Bing didn’t even serve it’s own ads in Japan. I predict we will hear an announcement like this from Daum soon too.

Source: http://news.mk.co.kr/english/newsRead.php?rss=Y&sc=30800011&year=2010&no=469708

Filed Under: General
About Craig 9ine

Search Marketing Specialist in Tokyo, Japan
The International SEM Blog is a project to try to inform SEM professionals a little bit more about SEM differences around the world.
Still setting things up..

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Author: Craig 9ine (36 Articles)

Search Marketing Specialist in Tokyo, Japan The International SEM Blog is a project to try to inform SEM professionals a little bit more about SEM differences around the world. Still setting things up..