Google Adwords Editor goes IDN Domain friendly

September 7, 2011 By

Google recently updated Adwords editor to version to 9.5.1

One of the greatest change to the appplication is now it allows you to input IDN Domains for the Display URL. If you are unfamiliar with IDN Domains it’s internationalized domain names in native language.

I haven’t tested extensively but I think domains like

海外ホテル.com (international Hotel)
should command a higher CTR which should increase actual conversions to client’s sites.

You still have to comply with Google Adwords policy & the domain & the landing page must match. Some of my clients are testing & using IDN domains based on research I’ve provide for SEO throughout the last 5 years. Now clients will be able to test campaign sites with IDN domains that cater to a specific target. The display URL can be native Japan, Chinese, Russian, Arabic etc but the destination URL must use the punycode version.

Looking forward to seeing good results from this Google, thanx for this.

Filed Under: Google, Google Japan Tagged With:
About Craig 9ine

Search Marketing Specialist in Tokyo, Japan
The International SEM Blog is a project to try to inform SEM professionals a little bit more about SEM differences around the world.
Still setting things up..

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Author: Craig 9ine (36 Articles)

Search Marketing Specialist in Tokyo, Japan The International SEM Blog is a project to try to inform SEM professionals a little bit more about SEM differences around the world. Still setting things up..